Job
- Level
- Senior
- Job Feld
- Product
- Anstellung
- Vollzeit
- Vertragsart
- Unbefristetes Dienstverhältnis
- Gehalt
- ab 3.954 € Brutto/Monat
- Ort
- Gemeinde Wiener Neudorf
- Arbeitsmodell
- Onsite
Job Zusammenfassung
In dieser Position entwickelst du zielgerichtete Produktpositionierungen und -nachrichten, erstellst Go-to-Market-Strategien für internationale Märkte und unterstützt Vertriebsteams mit qualitativ hochwertigen Materialien und Schulungen.
Deine Rolle im Team
- Positioning & Messaging: Develop deep buyer personas in close collaboration with Product Management and Sales, grounding every positioning decision in real customer and market insight.
- Build audience-specific product positioning and messaging frameworks for AVILOO’s core offerings – FLASH Test, PREMIUM Test, and AVILOO Battery Warranty – ensuring each message resonates with its intended audience, whether that’s a leasing company, a vehicle dealer, or a private EV owner.
- Go-To-Market Playbooks: Plan, coordinate, and drive product and feature launches from brief to execution – aligning timelines, stakeholders, and messaging across marketing, sales, and product.
- Develop full GTM playbooks for new market entries (UK, Nordics, US, APAC), translating central strategy into locally relevant launch plans.
- Work hand-in-hand with Sales to ensure every launch is backed by the enablement, content, and training the team needs to succeed from day one.
- Sales Enablement: Create and continuously maintain a high-quality library of sales materials – including pitch decks, one-pagers, battle cards, and demo guides – tailored to different buyer personas and sales stages.
- Train the sales team on product updates, new positioning, and competitive developments, ensuring reps always go to market with the most current and compelling story.
- Provide dedicated support to international sales teams, adapting and localizing materials to fit specific market contexts and customer needs.
- Market & Competitive Intelligence: Drive AVILOO’s competitive positioning: build and maintain a structured view of the competitive landscape, develop targeted battle cards, and run regular win/loss analysis in partnership with Sales.
- Translate findings into actionable recommendations for product, sales, and leadership.
- Voice of the Customer: Build and run a systematic Voice-of-Customer program – gathering feedback from customers, prospects, and sales teams and synthesizing insights that inform both positioning and the product roadmap.
- Ensure the customer’s perspective is always represented in product and marketing decisions.
- Cross-functional Collaboration: Work closely with Corporate Marketing on product-related content (video testimonials, explainers, white papers) and with the Growth team on landing pages, paid campaigns, and conversion-focused copy.
- Align with Product Management on roadmap communications and internal product updates.
- Creative freedom in a company that is set to increase its revenue a hundredfold in the coming years.
- A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
- Use of cutting-edge tools and artificial intelligence for optimization.
Unsere Erwartungen an dich
Ausbildung
- BA/MA degree in marketing, business, communications, or a related field, or equivalent professional experience.
Qualifikationen
- A demonstrated ability to develop product positioning and messaging that resonates with both technical and commercial audiences.
- Strong sales enablement skills – you know how to translate product complexity into tools and narratives that make sales teams more effective.
- Comfortable working closely with sales teams and commercial stakeholders, with a genuine understanding of what helps reps win.
- Excellent written and verbal communication skills; you can write a crisp one-pager and a compelling pitch deck with equal confidence.
- Excellent English skills; German or other European languages are a strong advantage.
- Genuine enthusiasm for electric mobility, sustainability, and the future of transportation.
- Strong communication and presence, and a solution-oriented mindset.
- Interest in exploring new topics.
- Passion for using AI – you leverage technology to work faster, more accurately, and more efficiently.
- Independent, precise, and pragmatic work style.
- Team player who rolls up their sleeves when the situation calls for it.
- A desire to work alongside colleagues in an office rather than alone at home.
Erfahrung
- At least 4–6 years of experience in product marketing, ideally in a B2B SaaS, tech, or automotive adjacent environment.
- Proven experience building GTM playbooks and driving successful product launches into existing and new markets.
- Hands-on experience with competitive intelligence and market research; you know how to turn data into decisions.
- Experience with multi-market or international GTM strategies is a distinct advantage.
Unser Angebot
- The minimum salary for this position is € 3,954 gross/month in accordance with the Austrian IT Collective Agreement (full-time, 38.5h/week).
- Actual compensation is based on qualifications and experience and exceeds the collective agreement minimum.
Benefits
Work-Life-Integration
Themen mit denen du dich im Job beschäftigst
Job Standorte
Das ist dein Arbeitgeber
AVILOO GmbH
Mödling
Das Unternehmen hat ein revolutionäres Verfahren zur Diagnose von Batterien entwickelt, welches in absehbarer Zeit erhältlich ist. AVILOO ist ein österreichisches Start-up mit Sitz in der Nähe von Wien. Gegründet wurde AVILOO vom renommierten Ingenieur Wolfgang Berger und dem Elektrotechniker Nikolaus Mayerhofer mit dem Ziel, die Art und Weise wie Fahrzeuge betrieben werden grundlegend umzukrempeln.
Description
- Unternehmenstyp
- Etablierte Firma
- Arbeitsmodell
- Full Remote, Hybrid, Onsite
- Branche
- Elektronik, Automatisation
Senior Product Marketing Manager
- Gehalt
- ab 3.954 € Brutto/MonatNetto aus dem Bruttogehalt im Inserat umgerechnet.ab 2.702 € netto/Monat
- Ort
- Gemeinde Wiener Neudorf
- Arbeitsmodell
- Onsite
- Diversität
- Für alle Personen geeignet (m/w/d)
