Job
- Level
- Lead
- Job Feld
- Project, Product
- Anstellung
- Vollzeit
- Vertragsart
- Unbefristetes Dienstverhältnis
- Gehalt
- ab 4.485 € Brutto/Monat
- Ort
- Wien, München
- Arbeitsmodell
- Hybrid, Onsite
Job Zusammenfassung
In dieser Schlüsselposition entwickelst du die digitale Marketingstrategie und führst Kampagnen zur Kundengewinnung durch alle Phasen des Funnels, optimierst SEO und Budgetmanagement und leitest ein kleines Team für optimale Ergebnisse.
Job Technologien
Deine Rolle im Team
- As Head of Digital Marketing, you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion.
- You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
- Own and develop Prewave’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization.
- Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, and MQL/SQL targets.
- Define and manage the digital marketing budget, ensuring strong cost-efficiency, CAC, LTV, and overall ROI.
- Build and lead a structured experimentation roadmap (e.g. A/B testing, creative testing, landing page CRO).
- Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages, and backend processes.
- Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling.
- Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams.
- Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO).
- Mentor a small but high-performing team while contributing hands-on as needed.
Unsere Erwartungen an dich
Qualifikationen
- Proven track record of leading and developing high-performing marketing teams.
- Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting.
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.
- A track record of measurable pipeline contribution through scalable growth initiatives.
- Strong analytical mindset with a passion for testing, optimisation, and constant iteration.
- Exceptional collaboration and stakeholder management skills with the ability to align cross-functional teams.
- Fluent in both English and German.
- Valid work permit for Austria/Germany.
Erfahrung
- 8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale-ups.
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms.
- Experience with marketing in complex or technical B2B environments is a strong plus.
Benefits
Work-Life-Integration
Gesundheit, Fitness & Fun
Mehr Netto
Job Standorte
Standort Wien
Favoritenstrasse 116
1100 Wien
Österreich
Standort München
Bayern
Deutschland
Themen mit denen du dich im Job beschäftigst
Das ist dein Arbeitgeber
Prewave
Wien
Prewave is an AI startup building a global supply chain intelligence platform. Our technology analyzes social & news media in 50+ languages and detects and predicts disruption and sustainability risks. It is our goal to make local risks globally visible in order to make tomorrow’s supply chains more transparent, resilient and sustainable.
Description
- Unternehmensgröße
- 1-49 Employees
- Gründungsjahr
- 2017
- Sprachen
- Deutsch, Englisch
- Unternehmenstyp
- Startup
- Arbeitsmodell
- Full Remote, Hybrid, Onsite
- Branche
- Internet, IT, Telekom, Wissenschaft, Forschung
Head of Digital Marketing
- Gehalt
- ab 4.485 € Brutto/Monat
- Ort
- Wien, München
- Arbeitsmodell
- Hybrid, Onsite
